Sierra Nevada surpasses its record in advance ski pass sales

This week, the Sierra Nevada winter resort has broken its all-time sales record in the campaign for advance purchase of discounted long-term ski passes, with nearly 5,200 passes sold for 10, 15, 20 days or for the entire individual or family season.

In the period between 15 September and 17 October, when the discount rate was 20% (except for the 15-day pass with a 30% discount), the resort dispensed 5,192 passes, which will generate more than 76,000 days of skiing. Both indicators (ski passes sold and days of skiing generated) represent an increase of more than 20% compared to the previous season, which until now was the best in the historical series.

From now until 10 November, the percentage of discounts for the same ski passes will be 10%, "so the sales figure, although at a slower rate in line with the trend of other pre-seasons, will continue to grow", predicted the CEO of Cetursa Sierra Nevada, Jesús Ibáñez.

For her part, the president of Cetursa Sierra Nevada and regional minister for Development, Territorial Planning and Housing of the Junta, Marifrán Carazo, underlined "the success of the campaign", which demonstrates the current good direction in the management of the winter resort in Granada.

"Sierra Nevada users are appreciating the improvements implemented by the team led by Jesús Ibáñez with the backing of the Junta de Andalucía. The heavy investments to improve all the services of Sierra Nevada are reflected in figures such as the advance sales of ski passes and underline the public's confidence in the resort," added Carazo.

Ibáñez pointed out that the advance sales figures are "a good indication" although "it is still too early to predict what the new winter season will be like, as, of course, the weather will have the last word".

As for the rest, the resort is continuing with the work to have the main new features for the season available, including the two new lifts, the Emile Allais and Alhambra chairlifts.